Privacy Statement

Privacy Statement

Heidelberger Druckmaschinen AG appreciates your visit to our website and your interest in our products. At Heidelberger Druckmaschinen AG, your right to privacy and data security is our primary concern. We want you to feel comfortable visiting our site. By accessing or using the web site of Heidelberger Druckmaschinen AG, you agree to our Legal Terms as outlined below.

Please note that this privacy statement only applies to our web pages. It will cease to apply when you follow links to third party websites and pages.

SSL encryption
This website uses SSL encryption for security reasons and to protect the transmission of confidential content, such as the requests you send us via a contact form. You will recognize the encrypted connection by changing the address bar of the browser from “http: //” to “https: //” and the green lock icon in your browser bar. If SSL encryption is activated, the data that you send to us cannot be read in or read out by third parties.


Information obligations according to the General Data Protection Regulation

We have compiled for you the data protection-relevant information according to the General Data Protection Regulation (GDPR) in the following overview:. Information obligations according to the General Data Protection Regulation (pdf)



Label-EXPERTS uses cookies to follow the preferences of our visitors and optimize our websites accordingly. A cookie is a small text file, which is placed with your permission on your computer’s hard drive. You can activate or deactivate the use of cookies at any time. However, we have made every possible effort to ensure that our website will work just the same, even when you do not use cookies. Not all cookies are the same. There are two kinds of cookies: temporary and log cookies. Temporary cookies are used to maintain the user’s session and to tell the server which page to call up next. Log cookies tell us which pages are being used. Cookies help us to improve our website to better meet your needs. However, a cookie holds only technical data; it does not tell us your e-mail address or who you are. Any personal data will only be passed on with your explicit consent.


Protocol of system data and storage of IP addresses

The use of our website leads to the automatic logging of technical data to guarantee operating reliability. These data cannot be traced to a certain individual. They include, for instance, the IP address of the contacting computer, date and time, the requested pages and files, browser type and version as well as the operating system. These data are made anonymous and analyzed exclusively for statistical reasons.



If you have expressly consented to it, we will use your e-mail address and your personal information to send you our newsletter at irregular intervals. For the reception of our newsletter the indication of an e-mail address is sufficient. The additional voluntary information about you is only used to personalize the newsletter.
At the end of each newsletter you will find a link where you can unsubscribe at any time with regard to future.
You may revoke your consent at any time with regard to future by clicking on the link provided in each newsletter e-mail or by sending a message to the contact details stated in the legal notices of By virtue thereof, there arise no other costs than postage charges or transmission costs pursuant to the basic rates.


Personal Data

Under some circumstances, i.e. when ordering information, LABEL-EXPERTS may provide you with a form to enter personal information about yourself. It is completely optional for you to engage in these activities.

Heidelberger Druckmaschinen AG uses and stores personal data exclusively for the intended purpose within the Heidelberg Group and will not pass on or sell any personal data to third parties. Personal data will only be passed on to third parties with your explicit consent.. Applicable data protection regulations will be adhered to in technical and organizational terms. If you have given consent that your data may be passed on to third parties, you may revoke this consent at any time with effect for the future.

Your data will only be used for marketing purposes if you have given us your consent in advance, if this is in compliance with legal requirements and if you have not revoked your consent.



Heidelberger Druckmaschinen AG recognize that your privacy and security are of the utmost importance, and we have devoted a great deal of effort to ensure that your personal information is safeguarded. In order to secure highest security standards we use technical and organizational security measures. Our security measures are continually updated as new technology becomes available.

Usage of Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses so-called cookies. Cookies are text files, which are stored on your computer and that enable an analysis of the use of the website by users. The information generated by cookies on your use of this website is usually transferred to a Google server in the United States, where it is stored.

The storage of Google Analytics cookies and the utilization of this analysis tool are based on Art. 6 Sect. 1 lit. a GDPR (an agreement to the storage of cookies). The agreement can be revoked at any time.


IP anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.


Browser plug-in

You do have the option to prevent the archiving of cookies by making pertinent changes to the settings of your browser software. However, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent. Moreover, you have the option prevent the recording of the data generated by the cookie and affiliated with your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

Objection to the recording of data
You have the option to prevent the recording of your data by Google Analytics by clicking on the following link. This will result in the placement of an opt out cookie, which prevents the recording of your data during future visits to this website: Google Analytics deactivation.

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at:


Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.


Archiving period

Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 month. For details please click the following link:

The legal basis for processing users’ personal data is Article 6 (1) lit. f GDPR.

For example, to set the Internet Explorer browser to reject cookies, select the desired privacy level from the menu: Tools> Internet Options> Privacy> Settings (using the slider). To delete cookies in the Internet Explorer, select Tools> Internet Options> General>, click the Delete button under Browsing history, and then select Cookies in the following dialog.

If you do not want the web site to set a cookie, you can enable private mode in your browser. The names for each private browser mode are as follows:


InPrivate mode in Microsoft Edge
InPrivate mode in Microsoft Internet Explorer
Incognito mode in Google Chrome
Private browsing mode in Mozilla FireFox
Private browsing mode in Apple Safari.

Use of tracking cookies in our marketing emails

If you opt in to a newsletter of Heidelberger Druckmaschinen AG or any of our other marketing emails, the download of pictures or the click on a link in any of these emails is logged automatically via an email tracking service of Click Dimensions. The usage information generated will be stored on our server in Germany and used for statistical usage analysis. The results help us to improve continuously the contents of our newsletter and to make the information displayed on our Website more interesting for you.

The legal basis for processing users’ personal data is Article 6 (1) lit. f GDPR.

If you do not agree with the storage and analysis of this data you can object to the storage and use you can unsubscribe from the respective newsletter.


Use of YouTube

We use the YouTube LLC Embedding feature on our website. (901 Cherry Ave., San Bruno, CA 94066, USA, “YouTube”). YouTube is an affiliate of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

The legal basis for processing users’ personal data is Article 6 (1) lit. f GDPR.

When you visit a page with the YouTube plug-in, it will connect to Youtube’s servers. Youtube will be informed which pages you visit. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. If you are logged into your Youtube account, Youtube can assign your surfing behavior to you personally. This can be prevented by logging out of your Youtube account beforehand.

If a Youtube video is started, the provider uses cookies that collect information about user behavior. YouTube stores your data as usage profiles and uses them for purposes of advertising, market research and / or custom design of its website. Such an evaluation is done in particular (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have a right to object to the creation of these User Profiles, and you need to contact YouTube to exercise this right.

Anyone who has disabled the storage of cookies for the Google Ad program will not have to expect such cookies when watching YouTube videos. Youtube also stores non-personal usage information in other cookies. If you want to prevent this, you must block the storage of cookies in the browser.

For more information about the collection and use of data by YouTube and Google, your rights, and ways to protect your privacy, see the YouTube Privacy Policy ( Google also processes your personal information in the US and has submitted to the EU-US Privacy Shield, .


Information, deletion, corrections and contact

At any time, you have a right to receive information on your stored personal data and are entitled to have them corrected or deleted. In case we have to store the data due to legal requirements, your data may not be deleted.
Please contact our data protection officer in case you have any questions with regard to collection, processing and use of your personal data, if you need information on your data or if there is need to delete or correct your personal data.


Data Protection Officer:

If you have further question regarding the security of your personal data, you can refer to our Data Protection Officer.

Heidelberger Druckmaschinen AG
Data Protection Officer
69168 Wiesloch

E-mail: Datenschutzbeauftragter[at]


Revised and posted as of Feb 09, 2020


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