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CONSUMER BEHAVIOUR in a CHANGING WINE MARKET or THE ARRIVAL OF WINE 2.0
CONSUMER BEHAVIOUR in a CHANGING WINE MARKET or THE ARRIVAL OF WINE 2.0
Consumers will continue to change their wine consumption due to climate change – contrary to the climatic changes in the wine Retailers are already now noticing climate-change induced changes in consumer behaviour. CLIMATE CHANGE AFFECTS CONSUMER CHOICE In hot summers, for example, wine consumption drops, and demand for heavy red
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  • Consumer Behaviour
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