CONSUMER BEHAVIOUR in a CHANGING WINE MARKET or THE ARRIVAL OF WINE 2.0
Starting on 01.10.2020
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THE WINE MARKET IN NUMBERS and the CHALLENGES AHEAD
The global wine market is currently estimated at just over 285 billion euros and is expected to expand at an annual growth rate of 3.4 percent to over 356 billion euros by 2022. A huge market, largely dominated by the wine nations of Europe and North America.  The USA, Italy,
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