Variable information printing (VIP) is the generic term given to any printing technology that gives the capability to print unique human readable data, barcodes, or graphics on individual items – whether this be a label, tag, ticket, poster, or direct marking. This is a growing requirement in today’s world of mass

Sleeve labels, printed on film substrates, perform their central role of wrapping the complete perimeter of a product’s plastic, glass or metal packaging in one of two ways – by stretching, or by shrinking to conform precisely to the container’s geometry. Shrink sleeves are applied as a loose tube to

In the daily routine business of label printing, unforeseen circumstances frequently disrupt  the planned process steps. Often deadline variations or short-term changes mess-up the order sequence or delay the process. A perfectly designed process should be able to adapt quickly to new demands and the prerequisites for such flexibility are

The total cost of label production is determined by three key factors: quality, cost, and productivity. These must not be considered in isolation from each other, which nevertheless occurs due to the complexity in practice. While clear ideas exist regarding the achievable quality and costs of a label printing machine

Research at AWA Alexander Watson Associates confirms that the ‘label’ market is very much alive, and enjoying a broader future outlook than ever.