In the mature and developed label markets of North America and Europe, sleeve label market growth rates – while stabilizing at lower rates of growth than previously – are still outperforming the other product decoration/label formats in terms of growth. Across all the geographical regions, heat shrink sleeves claim the

Research at AWA Alexander Watson Associates confirms that the ‘label’ market is very much alive, and enjoying a broader future outlook than ever.

Growth rates in developed markets are slowing, and generally forecast to exceed slightly the growth in GDP.

Written by Corey Reardon The self-adhesive label market is growing. With increasing globalization of brands, population growth, urbanization trends, and general global economic prosperity, it is no surprise that the label and packaging industry is enjoying an all-round upsurge in demand. But despite the influx of competitive methods of product