THE OUTLOOK FOR THE LABEL AND PRODUCT DECORATION MARKET Part 2 of 3

Written by Corey Reardon from AWA

Growth rates in developed markets are slowing, and generally forecast to exceed slightly the growth in GDP.

Corey Reardon

Regional forecasts

Globally, the forecast CAGR for the period 2018-2021 is 4.8%, and is expected to remain constant throughout the period. It is, however, slowing in some regions, especially in the developed North American, European, and Japanese markets.

Europe


Growth in the mature European market to 2021 is forecast at 4%, in line with GDP, driven mainly by the eastern European countries and ever-expanding VIP label applications. Conventional and UV flexo, narrow-web combination presses, and digital presses will all see growth.

Regional Pressure-sensitive Label Market Growth Rates.
Source: AWA


Regional Pressure-sensitive Label Market Growth Rates.
Source: AWA
European Pressure-sensitive Label Regional Market Growth Rates.
Source: AWA

European Pressure-sensitive Label Regional Market Growth Rates.
Source: AWA

North America
In North America, where pressure-sensitive already dominates, the market will grow at 3.1%, with Mexico a small but attractive potential area for increasing volumes.


North American Pressure-sensitive Label Market Growth Rates.
Source: AWA

Asia
In Asia – where China and India are now the major regional drivers for growth – we expect to see good growth at 7%, with pressure-sensitive benefiting from its flexibility as a technology as well as from increasing investments in local label laminate manufacture.


Asian Pressure-sensitive Label Regional Market Growth Rates.
Source: AWA

South America
In South America, thanks to Brazil’s expected economic recovery after the crisis years of 2015-2016, growth is forecast at 2.5%. Retailing and distribution networks are developing in response to improving levels of personal disposable income, and global brand owners in the major end-use segments are also now showing interest in the region’s possibilities.


South American Pressure-sensitive Label Market Growth Rates.
Source: AWA

Africa & the Middle East
A new focus region for pressure-sensitive labels is Africa and the Middle East. In South Africa and Israel, per capita pressure-sensitive label consumption is already relatively high, but growth across the entire, relatively-undeveloped region in terms of consumer goods is now forecast at a healthy 4% to 2021, partnered by expanding activity in both VIP and primary product labeling.


African & Middle East Pressure-sensitive Label Regional Market Growth Rates.
Source: AWA

© 2019 AWA Alexander Watson Associates BV.
This publication contains information gathered professionally and in good faith from sources within the public domain, interviews and from the publishers’ own industry database. While every step has been taken to ensure that the data presented is accurate, the publishers cannot accept responsibility for any consequences arising from the application of data presented in this document.

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